Who Is Your #1 Employee?
No, it's not Dan... or Bob... or Kathy, although we're sure they do a great job. No, this employee is often overlooked and sometimes neglected, but is actually your most dedicated. This employee is on the clock 24/7, 365 days a year, greeting the customer before they even step foot in the showroom. They create that all-important first impression, effectively engage your target customer audience, spin your company story, history, and testimonials to draw people in, and provide a direct conduit for questions, quotes, estimates and more. AND, this employee works pro bono. For FREE. Gratis. On the house.
You know where we're going with this, right? IT'S YOUR WEBSITE.
Let's Get Started.
So a potential customer hits your homepage and what do they see first? Well, each store is different. Some members want their promotions front and center and choose the rotating heroes slider. Others go with a high impact image or motion graphic to promote branding and lifestyle demographics. It's entirely up to you - and you're not locked in to your choice - change it up every couple months to update the look of your homepage.
Here's an example of the hero slider - this is great to showcase a promotion, an award, a location move - something you want to have high visibility. This slider will achieve that - up to a point. Keep in mind the attention span of your consumer - only the first three, maybe four, heroes will be seen. Any more just adds weight to your page, bringing down the performance and throwing up a red flag for crawl metrics.